New Avenue Recognized in First ‘Best for the World’ List of Businesses With Less Than 10 Employees Creating Most Overall Positive Social and Environmental Impact
‘Best for the World’ Businesses Score 50% Higher Than Nearly 2,000 Other Sustainable Businesses in Most Comprehensive Assessment of Overall Corporate Impact
Top 10% Among Certified B Corps With Under 10 Employees
New Avenue has been recognized as ‘Best for the World’ in a list of businesses with less than 10 employees creating the most overall positive social and environmental impact. New Avenue and the other ‘Best for the World’ businesses earned a score in the top 10% of all Certified B Corporations with 10 employees or less, and, on average, 50% higher than the average score of nearly 2,000 other sustainable businesses that have completed the B Impact Assessment.
The B Impact Assessment, governed by the nonprofit B Lab, is the most rigorous, comprehensive, and comparable independent assessment of overall corporate impact and shows the relative value businesses create for society by comparing nearly 200 individual metrics on corporate impact on workers, consumers, suppliers, community and the environment. “New Avenue Homes is a leader in the global movement to redefine success in business,” said Jay Coen Gilbert, co founder of B Lab, the organization that certifies B Corporations. “New Avenue Homes is among the best in the world at being the best for the world.”
“At New Avenue we believe we are doing two very positive things for the communities and people we work with” says founder and CEO Kevin Casey. “First, we want to encourage multigeneraltional families to live together. Aging parents want to live closer to their kids and young families need help from grandparents. We want to make putting in extra space to accomodate family a very approachable, very enjoyable process. Second, we believe that in-fill development at scale is a critical component to healthy growth for our urban and sub-urban communities. We do not need more ubiquitous sprawl of oversized housing. In-fill development encourages efficient use of building materials with smaller homes, increased use of public transportation and closer knit communities with individuals sharing their most valuable resource – property.”
The ‘Best for the World’ list appears in the 2012 B Corp Annual Report published today by B Lab.
‘Best for the World’ businesses with less than 10 employees include: Autonomie Project, Inc., Big City Farms LLC, Co-op Power / Northeast Biodiesel, davistudio, EduCare Education, Enviro-Stewards, Fair Trade Sports, Inc., GreenLight Apparel, Hives for Lives, InVenture Fund, JustNeem, KINeSYS Inc., LEAP Organics, Little Pickle Press, mindful investors, Natural Investments LLC, New Avenue, Palmetto Ventures, Pivotal Production, SABEResPODER, Social Enterprise Associates, Social(k), Sustainability Television, The Inclusive & Sustainable Group, LLC, The Sustainability Advantage, Veterans Ink
Learn more about how New Avenue creates positive social and environmental impact at bcorporation.net/newave.
B Lab is a nonprofit organization dedicated to building a new sector of the economy that uses the power of business to solve social and environmental problems. B Lab drives systemic change through three interrelated initiatives: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and just good marketing; 2) driving capital to impact investments through use of GIIRS Ratings and Analytics; and 3) advancing supportive public policies to accelerate growth of social entrepreneurship and impact investing. To earn certification, B Corps must achieve a verified minimum score (80 out of 200) on the B Impact Assessment and amend their bylaws to legally require their directors to consider the interests of stakeholders, not just shareholders, when making decisions. For more information, checkwww.bcorporation.netor contact Jay Coen Gilbert at jay (a.t) bcorporation [-dot-] net.
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